Marketing, in today’s world, requires people to be focused, yet keep an eye on the big picture. We must have the flexibility to adapt to ever changing circumstances, while being aware of the constants within the industry in which we work. It is these precepts upon which I have built my business.
For the past twelve years I have focused on training, direct marketing, public relations and event planning within the wine industry. Through creating and implementing sound direct marketing and public relations plans, strategies and tactics, and training winery personnel, I have contributed to my clients’ reaching and exceeding their goals.
My business now focuses primarily on training and presenting. I have the experience and the ability to create and present information through seminars and workshops that meets the needs of, and works within the constraints of, the individual business.
Varied marketing and sales experience outside the wine world – including such diverse industries as motorcycle, automotive, fast food and medical – has provided me with a clear understanding of the need to look beyond the confines of one industry. Instead we should incorporate the resources and strategies available to us from an eclectic business universe.
It is always my objective to apply intelligence, humor, imagination, originality and integrity in my dealings with clients and to give them the tools to continue the work we have begun.