Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its importance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
In Short Direct Marketing offers a full range of training for staff, managers and owners on a variety of topics (see list below). The interactive seminars and workshops, presented with humor, are jammed with innovative, useful and easy to implement information and concepts that will assist any winery or association in reaching direct sales, marketing and promotional goals.